So you need to sell your home?
This article is exactly what you need to do, to sell your home or create a bunch of leads of individuals, who are HOT prospects to buy your home.
Before, I share my 3 steroid ideas on selling your homes; you need to take a few simple steps…
1. You need to locate and interview an aggressive Mortgage Broker, very knowledgeable, with a GREAT TRACK RECORD of closing deals, especially difficult ones.
2. You should make some effort in fixing the home up; even if it’s a hunker, I’d still get the lawn cut and maybe throw a coat of paint on the property. You’d be amazed at the improvement to even an ugly property, with a simple coat of paint on the front of the property.
3. Go to your local community financing office or local grant and home buyer bond office.
LET’S DO SOME MARKETING ON STEROIDS
Let’s be frank, your going to have to be more aggressive, smarter and persistent than 99% of all your homes neighbors.
1. Buyer First System
Basically you create your own buyers. The best example would be converting a lifetime renter into the American Dream a homeowner. Just so happens, that while becoming the American Dream, they also end up buying your home.
Very simply, create a flyer or postcard, and market to communities of people who would be a great prospect to buy your home.
Who doesn’t want to be a homeowner in America? Nobody, that’s a stupid question, everyone wants to be a homeowner, and it’s bred into us as kids.
The real key is you must understand, that these individuals renting, most are under the impression they CAN’T get a mortgage. They might have tried in the past, and we’re shutdown and embarrassed, only to believe they would live the rest of their lives as a RENTER.
These are the best leads you can focus on, because it’s not a matter of IF they’ll buy your home, they will, the key is can you get them funded or is it the right house for them, financially affordable.
I must also share with you, this strategy will take some of your time and initiative, because their is hand holding involved, mortgage brokers, and helping them get any government help in First time homebuyer money.
2. Fish in some one else’s pond!
Go where the most prospects are for your home. I’ll give you some examples, you need to go where the most and the best prospects are to buy your home, assuming it’s a good deal (priced right, and there’s still built-in equity for your buyer).
If you have any contacts or a friend of a friend, now is the time for using it and your expectations are for these contacts to open doors for you, to their sphere of influence.
So what ponds can you fish in, with your marketing? Think about whom you know (friends, family members, and associates)?
BEST: Teachers, Cops, Firefighters, Government Employees, Bus Drivers, Department of Transportation. (These careers are loved by lenders, they mostly have good credit, and their income is basically guaranteed and very stable.)
GOOD: Large local employers: Supermarkets, Local telephone company (Bell South), Home Depot, Wal-Mart, etc.
3. Use the Internet…
You should definitely have an individual website for your property.
You can get a simple site built for under $100.00.
¸ Use www.elance.com or www.vworker.com : Two great sites, for getting your site created, they are both similar to EBay. You post an auction about your project (your home website), and then companies bid on your job, and you get to see samples of their work and read all their feedback, after you decided who wins your job, you choose a winner. Oh by the way, both of these services cost you nothing, their completely FREE. ¸ Take some pictures with a digital camera of your home and you’ll end up emailing them to the site designer, to post on your site. Treat this as an online, digital brochure, basically being able to do whatever you can conceive. ¸ You can take a video of the home, with you walking through the home and then have it placed on your site. If you’re intimidated by video, like I was at first, don’t be, because your web site designer can do it for you, very easily.
Now, when ever you talk to someone on the phone or in person, they can quickly look at your property, on the web. This will be the best $100.00 you’ll ever spend on marketing of your home.
4. BONUS: Promote and hold your own, “First Time Homebuyer Seminar”.
Before you say anything, I don’t expect you to be Tony Robbins, if you can get 10 to 15 people in a room, your going to be successful.
If you’re curious how to fill the seminar, do is as follows…
-Flyers in Parking lots, I.E. Wal-Mart, Publix Supermarkets, and local churches.
-Free Advertising on www.craigslist.com
-Bandit style signs on the side of the road, 18 x 24, corrugated plastic signs.
-Put up a website that the attendees, can pre-register for the seminar.
-Giving an ethical bribe for attending the seminar; give them a few books and cds just for making it to the event.